Detecting “Undetectable” Link Networks
I have been growing more and more concerned lately as clients have been coming to us with propositions from link builders who claim to have an “undetectable” link network. Over time, link network operators have become more and more sophisticated at creating more prolific and difficult-to-detect networks. The process, while straightforward, always seems to be the same. Acquire Dropped or Pre-Release Domains with Existing PageRank and Strong Link Profiles Host Domains on Different Class-C IP addresses Put up unique content with links Unfortunately, this creates a pattern that is difficult to detect for even moderately trained SEOs who lack the technical skills to analyze the myriad factors that Google has at its disposal. Subsequently, a human looking...
A Simple Solution to the Non WWW, WWW Question
One of the most shocking things a webmaster learns upon entering the world of SEO is that they need to choose between either the WWW version or non-WWW version of their URL. As annoying as it is, not doing so can create huge duplicate content and PageRank dispersion issues that hamper your rankings. However, what we rarely discuss is how to choose which of the two to use. The answer is fairly simple. Determine which version has the most inbound, external links across all its pages and then use that as the canonical version of your domain. If the sum of all the mozRank of links pointing to your http://domain.com/* version of your site is greater than the http://www.domain.com/* version, then you should choose the non-WWW. Well, here is a simple tool that does just...
Relevancy Modified MozRank: A Smarter Metric for Rank Analysis
We have been working for a while now on our own internal correlation study in partnership with Trident Marketing and Fuzzy Logix. In working on this project, time and time again it shocked me how crude our current ranking metrics are. We finally have good raw data from sources like SEOMoz and Majestic SEO but we have only begun to scratch the surface of how Google uses these types of data to organize and create search rankings. In the same way that SEOMoz identified a simple statistical modeling technique known as Latent Dirichlet Allocation as a likely candidate for how Google models topic relevancy, we have been looking for similar statistical techniques that Google is likely to use in turning raw link data into metrics more suitable for ranking pages. The...
Virante is Hiring
We have been hiring for quite a while now, but this position is special to me. We are looking to bring on an SEO second-in-command. If there is one thing Virante prides itself in, it is knowledge. We might not always make the right decision, but we make the best-knowable decision. And that is where our people come in. We are looking for an expert. Experience is a must, knowledge is a must, curiosity is a must, and passion for the craft is a must. We are looking for someone who is a little more focused on the on-site side as opposed to the off-site side (as that is where my strengths lie). If you are interested, please shoot us an email at hiringATvirante.com along with a resume and cover letter. We will be posting this more formally soon, but I wanted those of...
Updated PageRank Recovery
Hey folks, after it was reported to us that there were some issues with our free pagerank recovery tool, we decided to make a few upgrades for everyone. Now the tool will report both 404 and 302 URLs (and give you the status code so you can make a decision yourself as to which types you want to 301 redirect). We also now check the top 600 URLs according to the Linkscape API. No tags for this post.
Round-Up: Distilled Link Development Seminar
Virante had the honor of being invited to speak at the Distilled Link Building Seminar in London and New Orleans over the past few weeks. Every presentation was fantastic and provided great insight into the state of SEO; trends that are emerging, tactics being used, relationship building, actionable steps to improve your site/rankings, and performing competitive research were just a few of the topics covered. This SEO conference was unlike many others in several ways, but the standout was every presenter’s willingness to share what is really happening in the space and things you can do that will work now. Most search marketing conferences discuss the same topics that are covered year after year, such as using title tags and meta descriptions or why blogging...
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