Adsense Bowling
I do not pretend to be the first to have identified this problem. My first encounter with Adsense Bowling was on this SEO Chat thread in October of 2005. I do believe it is a problem worth exploring, though, especially due to Google’s apparent one-sidedness on the issue. What is Adsense Bowling The Google Adsense program has a fairly strict Terms of Service which requires publishers to follow a set of guidelines when publishing ads and promoting sites with those ads. You cannot encourage your visitors to click on ads. You cannot commit click-fraud. You cannot place ads on error pages. You cannot place ads on pages whose sole purpose is to serve those ads. You cannot put ads in pop-ups. The list goes on and on. Unfortunately, this TOS assumes that the...
10 Dangerous Myths of SEO
There is a lot of misinformation out in the world of Search Engine Optimization, especially following the â€Å”Jagger†and â€Å”BigDaddy†updates. My goal here is to separate fact from fiction. The answers are often more gray than black-and-white, but to often they are expressed as one or the other. You are free to disagree with me, but I honestly believe that what I have said is true. Many of these, I believe, are very convenient to SEO industry leaders, who would like you to believe that a successful SEO campaign is Rocket Science and that the Google Algorithm is a black box to which only they have the key. I hope to bring a little transparency back into the game. 1. Reciprocal Linking is Dead This is...
Consensual SEO. Debunking the Ethical SEO Myth
The Consensual Framework I choose a consent-based framework for determining ethical behavior in the SEO world because (1) it does not intimate what the participant wants (some users want product sites, some users want informational sites, some webmasters want unrelated reciprocal links, some webmasters do not, etc.), and (2) it limits the responsibilities of participants to what they can ultimately control. Consensuality is the basis of social contracts, democracy, and any functioning, fluxuating community of competitors. Consensuality requires accurate, unbiased information. There are some caveats to this, though. We must limit consensuality and consenting authority (a veto) to the direct property of the participant. A searcher has direct authority over their...
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