Froogle Replaced by Google Base
While there has been a lot of industry speculation, it has finally happened. Read below… ————————————- Froogle Merchant Announcement Changes to your Froogle Merchant Center account Dear Froogle Merchant, We’re pleased to announce Google Base (http://base.google.com), a new resource that offers you the tools you need to submit your Froogle bulk upload files (formerly known as feeds) and keep them updated. With Google Base, you can: Create and send bulk upload files Add and define custom attributes specific to your offers Confirm the status of a bulk upload without having to contact the Froogle support team Edit and check the status of each item in your bulk upload To get started,...
Linkbait and Switch
Linkbait: Content developed for the purpose of attracting a large number of inbound links for SEO purposes. Bait & Switch: (from wikipedia) a form of fraud in which the fraudster lures in customers by advertising a good at an unprofitably low price, then reveals to potential customers that the advertised good is not available but that a substitute good is. One of the most common questions asked of SEO’s is how to get lots of high quality, 1-way inbound links without paying for them. This used to be a nightmare for search engine optimizers, as it ruled out probably the vast majority of link-acquiring methods (reciprocals, 3-ways, directories, text link advertisements, etc.) There is, however, a very effective method which is employed quite frequently to...
Has PageRank Completely Diverged From Indexing?
I noticed something today which I had heard vaguely in the past as occurring but no hard evidence was ever presented: A banned site with PR. Some of you may be rolling your eyes and saying â€Å”oldnews.com†but for those of you still with me read on, I think it deserves some analysis. This is especially true for those of you still clinging to traditional SEO. This means you link builders. My hypothesis: PageRank has nothing to do with SERPS Example: There is a site out there that I know has been banned by Google. This site was submitted for a re-inclusion and has, to this point, been denied. The ban occurred as all others have in the past. Pages vanished from the index and the PR flat-lined. After several months of zero progress a...
Black Hat Strategies for White Hat Companies
The response to the word “blackhat” is never the same. Some people seem maniacally interested. Others, terrified. Some think it’s a scam, a surefire plan for a Google ban. Others call it their bread and butter. Perhaps the only thing we agree on is they just don’t mix well. What is the point of spending time and energy building quality sites and risking them with blackhat seo? And, if you are willing to use blackhat tactics, why not churn and burn? It is true that Greyhat just isn’t a plausible solution for most companies. But, it doesn’t mean stripes of black and white are out of the picture. I would argue, that the chasm between whitehat and blackhat when it comes to services-offered by SEO firms has made whitehats less...
Finding URI HTML Injection Opportunities
Query Google to find URI HTML Injection opportunities. Pretty simple base query… inurl:”3C*3E” -intext:”3C*3E” just add stuff like -intext:”Page Not Found” or site:.edu to the query to make it match your needs. It also helps if you start adding things in the query like html tags in the url. So, for example…. inurl:”3C*3E” inurl:”font*font” -intext:3C -intext:font or inurl:”3C*3E” inurl:”strong*strong” -intext:3C -intext:strong It is not perfect, but it can give you an idea of sites that Google is used to indexing pages with this kind of garbage in the URL. No tags for this...
Finding and Evaluating Domains
Following the implementation of the historical data patent, links aging and the “sandbox”, finding and securing old domains has become an essential key in the formula for Google SEO. The problem is that web sites and their owners don’t exactly make it known that they don’t want their site anymore. Rarely does a webmaster post a “for sale” and, when they do, it is because their is value in the domain that really isn’t necessary to SEO, thus making it too expensive. There are several ways to find good domains, though. In the examples below, #keyword# is the primary key phrase or word for which you intend to optimize your site. Using Google, Search For… (1) “We’ve Moved” #keyword# : any iteration of...
Recent Comments