glync: Introducing Google Webmaster Tools External Link Tracker
Google Webmaster Tools was one of the greatest gifts Google ever offered the webmaster community. However, of the many things they did right, there were certainly shortcomings. The most noticeable shortcoming in my area of expertise was link tracking over time. While it is certainly valuable to know the number and quality of links your site possesses at any given moment, it is also equally important to see how your link profile has grown over time.Here at Virante, we try to come up with solutions that work for both our clients and employees. Often, this means creating software that can work on multiple operating systems and retains data from computer to computer. In this particular instance, the clear solution was to create a Firefox Extension coupled with a web...
Trick Ranking Software to Use Random Proxies
There are myriad options for rank tracking software, the most common of which probably being WebPosition Gold, but hardly any of them actually do a decent job of using proxies to prevent from getting banned. For example, WPG only allows you to choose 1 proxy, while in a perfect world you would be shifting through hundreds. Now, if you wrote your own rank-tracking software, you would not be running into this problem. However, for the majority of SEOs, writing custom software is a waste of time and money. So, how can you trick any search ranking software to use different proxies? Requirements A LAMP Server – you can get a cheap one from Linode. I would highly recommend them. ($19.95/mo) A PHP Developer – There are really only a handful of lines of code...
Effective Keyword Discovery and Traffic-on-Investment
Keyword Discovery Matters More than Ever As search engines mature, keyword discovery becomes more important. The competition within your industry for commonly known terms will increase and, more importantly, your customers will become more savvy and using search engines in ways that find the correct content. No longer will ranking for the generic term “baseball” work, if you are selling vintage Topps baseball cards. For Search Engine Optimizers, this becomes even more important. Good Keyword Discovery means happier clients – they will receive a far quicker return on their SEO investment, you can manage their expectations by knowing more accurately the number of links required and expense involved, and can accomplish better budgeting overall....
Weekend SEO Tip #1 – High Return on Investment Search Engine Optimization
Simple steps to improve your rankings that you can perform this weekend. Look at your server logs and/or analytics and identify the keywords which brought you traffic this last month. Filter those keywords to find those that brought traffic to internal pages, rather than the homepage. Of those keywords, check Google to find those for which you rank #11 and #12. On the homepage of your site, add a list of “Popular Tags” links at the bottom of the page that link to the pages that meet the criteria above – be sure to link using the keywords for which these pages rank. Optimize each of these pages for those keywords by adding the keyword to the title, meta-description, alt-tags, etc. and consider expanding the content on each of these pages by an...
Reinclusion Requests: How to perform successful reconsideration requests
You have really done it this time. You always knew your days were numbered, but didn’t realize that number was today. And now, your site has plummeted in the rankings or, worse, disappeared altogether. It is time to grovel and beg and plead your way back into Google’s good graces. After assisting several clients with successful reconsideration requests over the last 3 months, I thought it might help to list off as much of the groundwork that you and others should perform to make your reconsideration request as successful as possible. You Betta Recognize: Forgive the slang, but you do need to understand the gravity of the situation, and that gravity has nothing to do with your rankings. You are about to ask a Google employee to spend 5 to 10 minutes...
General Search Ranking Penalties
There is not much clarity regarding penalties and, as I have mentioned before, the very term itself is applied loosely and inaccurately time and time again. I have taken a few moments to put together a list of common search penalties and their diagnosis / prognosis / and treatments. Time estimates in the prognosis are based on our previous efforts – each penalty removal is different. Sitewide Ban: Diagnosis: Sitewide bans are the easiest to diagnose. You were in the index, now you aren’t. To determine this ban, check site:[yourdomain].com in G/Y/. If your site normally shows up for this query but no longer does, you have suffered a sitewide ban. Please make sure to determine the following though: 1, you are not employing a robots.txt or meta robots...
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