Wow – PageRank Recovery Tool Usage…
SEOMoz just updated their API usage dashboard and it was amazing to see the jump caused by our new PageRank Recovery Tool – we have had over 440,000 rows returned on top pages alone this month. No tags for this post.
New Link Atrophy Diagnosis Tool
Hey folks, I am going to do my best to keep these SEO tools rolling out this week in advance of Pubcon Dallas, where I will be giving a solo session on advanced white hat techniques. The latest tool is a link atrophy diagnostic tool. Link Atrophy is the rate at which links you acquire disappear. If your site depends on links that quickly come and go, Google may not have ample time to index, identify and attribute links towards your PageRank and ultimately your authority. Considering growing beliefs among SEO’s that the longevity of a link’s presence increases its value to the target page, it becomes increasingly important that you rely on permanent link placements unlike some techniques (press releases, for example) that only generate temporary links....
Using Real-Time Analytics to Enhance Viral Campaigns
One of the greatest shortcomings of most analytics software is that it is non real time. With Google Analytics, you can easily expect to wait 18 to 24 hours for data to begin to pull in from the previous day. Most server-side analytics runs daily, processing the archived logs of the previous 24 hours. However, when performing a social media / viral marketing campaign, it is imperative that you watch your traffic sources closely so that you can extend the legs of your viral campaign. There are a handful of real-time analytics softwares available on the web including Chartbeat and Visistat, for our purposes here we are going to use Clicky, the real time analytics software used by Virante when running viral campaigns. Giving Your Campaign Legs via Forums One of the...
Getting Links from the Top 50 Domains
The good folks over at SEOMoz have provided us with a list of the Top 500 Linked Domains according to the Linkscape index. I thought it would be interesting to start churning through the list and finding out how search marketers, spammers, etc. are finding ways to get their links on each of these incredible domains. Some of them are incredibly sneaky and blackhat (check out the Flickr and AOL links, for example). Here is a list of the top 50 or so. (Sometimes we have to resort to subdomains)… Google.com: get in the directory Adobe.com: followed forum links Blogspot.com: If you cant figure out how to get a link on blogspot, give up now. Yahoo.com: join the directory Youtube.com: Create your own channel Wikipedia.org: Add it, it will be nofollowed, but still...
Your New Year’s Resolution: Man Up
In my experience, the overwhelming majority of search engine optimization of failures come from the biggest search engine penalty of all: fear. Business owners and webmasters are terrified of losing their existing rankings, petrified in their rankings by the fear of retribution by the great Google. F*** fear. 1. You have no excuse not to buy links. Sorry folks, but unless you actually believe manipulating the search results in your favor is wrong, you should be buying links. You should be buying positive reviews, you should be renting high quality, targeted text links, you should be securing sponsorships, etc. Excuse: buying links cost money Yes, it does. So does every other form of advertising. The difference is, people who are searching for your site and find...
In Defense of Paid Links, why Rand is Wrong
Rand Fishkin of SEOMoz fame recently released their corporate position on the issue of paid links. I rarely disagree with Rand on the common practices of search engine optimizers, but I must respectfully disagree with this position because it misrepresents the risk-reward ratio for the overwhelming majority of online business owners. I will try my best to both respond to his points and outline my own position regarding paid links. First, let’s be clear about a few things. Paid Links != Rented Links. There are a wide array of paid linking methods that are not rented, each with its own risk-reward ratio to consider. Cheap, automated paid directory linking may offer very low reward and high risk. Renting links may be somewhere in between. Paid Links != Text...
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