PubCon Dallas – Advanced Tactics for Hyper-Competitive Verticals & Mega Sites
Hey folks, I imagine some of you will be heading down to Dallas for PubCon South in a few weeks and I wanted to point out my session on advanced SEO. Use the coupon code rc-7254520 for a 20% discount if you want to attend. I will be giving a solo-session on several of the more advanced tactics we have discussed here on the blog including… Second Page Poaching: An intelligent, automated solution to PageRank flow that optimizes based on highest ROI for marginal position shifts XML Sitemap Assisted Redirects: a technique for encouraging Google to rapidly spider and index a new URL structure on your site Intelligent Link Acquisition Strategies a ton more So, who should attend… Professional In-House or Agency SEOs and their team Webmasters who have...
Help Bring Google to Your City with Javascript
So, like many of you, I am frothing at the mouth over the possibility of getting Google Fiber to come to my city. The mere prospect of downloading at a Gig per second is enough to leave me visibly shaken. So, the first thing I did was go to nominate my city, Durham, NC. After doing so, I realized it was going to take a much greater effort to accomplish this. So I threw together a geolocation javascript that looks for visitors to my site in Durham and then implores that they too go nominate our city. Here is the script. Just switch out the city and state with your own and copy and paste the script onto any page you like. It will look something like this… Help Bring Google to #YourCity#!Google has just announced their plan to roll out INCREDIBLY fast internet...
Using Real-Time Analytics to Enhance Viral Campaigns
One of the greatest shortcomings of most analytics software is that it is non real time. With Google Analytics, you can easily expect to wait 18 to 24 hours for data to begin to pull in from the previous day. Most server-side analytics runs daily, processing the archived logs of the previous 24 hours. However, when performing a social media / viral marketing campaign, it is imperative that you watch your traffic sources closely so that you can extend the legs of your viral campaign. There are a handful of real-time analytics softwares available on the web including Chartbeat and Visistat, for our purposes here we are going to use Clicky, the real time analytics software used by Virante when running viral campaigns. Giving Your Campaign Legs via Forums One of the...
Getting Links from the Top 50 Domains
The good folks over at SEOMoz have provided us with a list of the Top 500 Linked Domains according to the Linkscape index. I thought it would be interesting to start churning through the list and finding out how search marketers, spammers, etc. are finding ways to get their links on each of these incredible domains. Some of them are incredibly sneaky and blackhat (check out the Flickr and AOL links, for example). Here is a list of the top 50 or so. (Sometimes we have to resort to subdomains)… Google.com: get in the directory Adobe.com: followed forum links Blogspot.com: If you cant figure out how to get a link on blogspot, give up now. Yahoo.com: join the directory Youtube.com: Create your own channel Wikipedia.org: Add it, it will be nofollowed, but still...
Your New Year’s Resolution: Man Up
In my experience, the overwhelming majority of search engine optimization of failures come from the biggest search engine penalty of all: fear. Business owners and webmasters are terrified of losing their existing rankings, petrified in their rankings by the fear of retribution by the great Google. F*** fear. 1. You have no excuse not to buy links. Sorry folks, but unless you actually believe manipulating the search results in your favor is wrong, you should be buying links. You should be buying positive reviews, you should be renting high quality, targeted text links, you should be securing sponsorships, etc. Excuse: buying links cost money Yes, it does. So does every other form of advertising. The difference is, people who are searching for your site and find...
Digg Poaching: The Sordid Underbelly of Web 2.0 Promotion
One of the most difficult problems for all webmasters is spam. Whether you are a blogger fighting comments, a search engine fighting doorway pages, or Digg fighting vote manipulation, spam is a serious concern. Unfortunately, the treatments for spam are often very painful and present numerous false positives – a CAPTCHA too difficult to solve, an IP filter that tags large office buildings, or a spam trap that filters good comments. When these treatments become too strong, especially on “democratic” Web 2.0 sites like Digg and Reddit, they provide spammers with easy targets. Virante nor I condone this kind of tactic, nor do we condone this kind of experimentation on an unwilling subject. That being said, the compelling and important nature of...
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