Daily SEO Schedule Survey
Daily SEO Schedule Survey* Number of minutes spent in Google Analytics daily* Number of Minutes Spent in Google Webmaster Tools daily* Number of Minutes Spent Checking Backlinks Daily?* Number of Minutes Spent Producing / Editing Content Daily* Number of Minutes Performing Site Audits Daily?* Number of Minutes Spent Checking Rankings Daily?* Number of Minutes Spent doing Link Outreach daily?Add your email if you want to be notified of the results when...
2015: The Year of Broken Link Building
Every year begins with a flood of questions to seo experts about their predictions or recommendations for the upcoming year. I am normally careful not to get involved into too many of these forays because they seem speculative or risky given Google’s penchant to change courses so quickly. When your target is moving so fast, so frequently, and seemingly erratically, it is hard to make predictions and recommendations. So, how should we proceed? One of the common responses is to give very generic, holistic tips like “build your brand”, or “users first”. While I think these are absolutely true, they don’t offer much in the way of actionable advice. Some of the lengthier responses by good SEOs do go into detail on these issues, and...
What’s In a Name – Angular.Marketing
So, I think I threw a few of you for a loop earlier today with this tweet saying that today was my last day at Virante. Technically, this is true, but not because I am leaving my beloved coworkers and business, but rather because Virante as we know it is no more. I am excited to announce that as of today, Virante is now Angular. I do want to say that I was very moved by the positive comments I received from so many of you. Why the Change Over the previous two years we have contemplated a rebrand for our company. When I first began at Virante in January 2005, we were a full service web development and marketing firm. We did everything from logos and brochures to web design and SEO. Like many small digital agencies, we did just about anything and everything we...
Dark Patterns and the Demise of Google Authorship
I won’t waste your time with yet-another-recap of the rise and fall of Google Authorship when it has already been done so nicely by the good folks at Stone Temple Consulting. Moreover, in a promise I made to myself, I will try and remain civil and polite in my brief analysis. I will begin with an open question to John Mueller, Matt Cutts and Google in general. Why should we believe this was a failed experiment and not planned obsolescence? Early in my career as an seo during the days of reciprocal link schemes, the black-hat thing to do was pretty simple. The formula is below: Create a link directory on your site Attract users of link directory, require reciprocal links Wait a few months Hide your outbound links from Google (Nofollowing “contribute...
Holy Shit You Still Haven’t Run a Panda Survey?
You. Yeah you. Slacker. That’s right, you, the slacking piece of shit, have you really not run a Panda questionnaire on your website yet? Don’t know what a Panda questionnaire is yet? Really, OK. maybe you can claim ignorance. A Panda Questionnaire is a survey you run against your site which include the questions asked by to the Google reviewers who created the training set for the Panda algorithm. They were asked questions like “could the content on this page appear in a magazine” or “would you trust this page with your credit card” about thousands of sites to build a data set that Google could then apply machine learning techniques to in order to create their Panda algorithm. You have been able to run these yourself for...
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