Consensual SEO. Debunking the Ethical SEO Myth

The Consensual Framework I choose a consent-based framework for determining ethical behavior in the SEO world because (1) it does not intimate what the participant wants (some users want product sites, some users want informational sites, some webmasters want unrelated reciprocal links, some webmasters do not, etc.), and (2) it limits the responsibilities of participants to what they can ultimately control. Consensuality is the basis of social contracts, democracy, and any functioning, fluxuating community of competitors. Consensuality requires accurate, unbiased information. There are some caveats to this, though. We must limit consensuality and consenting authority (a veto) to the direct property of the participant. A searcher has direct authority over their...