Black Hat Strategies for White Hat Companies
The response to the word “blackhat” is never the same. Some people seem maniacally interested. Others, terrified. Some think it’s a scam, a surefire plan for a Google ban. Others call it their bread and butter. Perhaps the only thing we agree on is they just don’t mix well. What is the point of spending time and energy building quality sites and risking them with blackhat seo? And, if you are willing to use blackhat tactics, why not churn and burn? It is true that Greyhat just isn’t a plausible solution for most companies. But, it doesn’t mean stripes of black and white are out of the picture. I would argue, that the chasm between whitehat and blackhat when it comes to services-offered by SEO firms has made whitehats less...
Finding URI HTML Injection Opportunities
Query Google to find URI HTML Injection opportunities. Pretty simple base query… inurl:”3C*3E” -intext:”3C*3E” just add stuff like -intext:”Page Not Found” or site:.edu to the query to make it match your needs. It also helps if you start adding things in the query like html tags in the url. So, for example…. inurl:”3C*3E” inurl:”font*font” -intext:3C -intext:font or inurl:”3C*3E” inurl:”strong*strong” -intext:3C -intext:strong It is not perfect, but it can give you an idea of sites that Google is used to indexing pages with this kind of garbage in the...
Finding and Evaluating Domains
Following the implementation of the historical data patent, links aging and the “sandbox”, finding and securing old domains has become an essential key in the formula for Google SEO. The problem is that web sites and their owners don’t exactly make it known that they don’t want their site anymore. Rarely does a webmaster post a “for sale” and, when they do, it is because their is value in the domain that really isn’t necessary to SEO, thus making it too expensive. There are several ways to find good domains, though. In the examples below, #keyword# is the primary key phrase or word for which you intend to optimize your site. Using Google, Search For… (1) “We’ve Moved” #keyword# : any iteration of...
Adsense Bowling
I do not pretend to be the first to have identified this problem. My first encounter with Adsense Bowling was on this SEO Chat thread in October of 2005. I do believe it is a problem worth exploring, though, especially due to Google’s apparent one-sidedness on the issue. What is Adsense Bowling The Google Adsense program has a fairly strict Terms of Service which requires publishers to follow a set of guidelines when publishing ads and promoting sites with those ads. You cannot encourage your visitors to click on ads. You cannot commit click-fraud. You cannot place ads on error pages. You cannot place ads on pages whose sole purpose is to serve those ads. You cannot put ads in pop-ups. The list goes on and on. Unfortunately, this TOS assumes that the...
10 Dangerous Myths of SEO
There is a lot of misinformation out in the world of Search Engine Optimization, especially following the â€Å”Jagger†and â€Å”BigDaddy†updates. My goal here is to separate fact from fiction. The answers are often more gray than black-and-white, but to often they are expressed as one or the other. You are free to disagree with me, but I honestly believe that what I have said is true. Many of these, I believe, are very convenient to SEO industry leaders, who would like you to believe that a successful SEO campaign is Rocket Science and that the Google Algorithm is a black box to which only they have the key. I hope to bring a little transparency back into the game. 1. Reciprocal Linking is Dead This is...
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