Launch of Zero to One Million Book Today!
I don’t read books. Sure, I fill my day reading blogs, newspapers, magazines, but seldom do I have the time or energy to really sit down and delve into a book. My attention span is too short, and my leisure time so limited, that the idea of reading a book seems like a distant luxury. However, this is a book I will read. Full disclosure: Ryan Allis is my boss, and I count him as a friend. However, unlike other young entrepreneurs, there is something different about Ryan and what he has written about. Unlike most entrepreneurs still in their early twenties, Ryan has created multiple successful stories. What most people don’t realize is that his book Zero to One Million is in it’s third revision NOT because he didn’t do a good job editing the...
Reduced Click Area Yields Lower Profits
Due to a shockingĂ‚Â below-expectations profits margin for the fourth Quarter, Google saw shares tumble, losing $11,000,000,000 in market value (yes, that is $11 Billion!). While I am certain that the down-turning economy played at least some role, I think that a new ad-system by Google may have also been responsible. In the final quarter of 2007, Google altered that ad-block for its popular cash-cows, Ad-Sense and Ad-Words, allowing only the title itself to be “clickable”. Previously, any part of the advertisement – the Title, Description, or Display URL – would trigger a hit if clicked upon by the user. As was outlined by the good folks at Efficient Frontier, and certainly backed up by our own statistics over especially the December...
You Won't See It First on Digg
After all of the discussion regarding the new Digg algorithm, I finally had an opportunity to get a closer look at the impact on promotion. While there has been much speculation about the algo requiring many more Diggs than before, and that having been explained by a strengthened “Diversity of Diggers” measurement, I thought it would be useful to see exactly how much this algo slowed down the promotion of stories compared to other popular Web 2.0 sites. The results, in my opinion, were staggering. Today the Associated Press became aware that John Edwards was making his exit from the Presidential Campaign. Within minutes, submissions were made to Digg, Reddit and Netscape regarding this event. Which of the three sites took the longest to promote the...
Why the Top Diggers are Right
I understand that there is a lot of animosity towards the so-called Digging elite. Clearly some of them are marketers bent on pushing their own materials. However, certain top-Diggers have no financial interest but, rather, are the uber-fans and social-cornerstones of the popular site. An argument could be made that the participation of even the marketers, whose own materials make up only a tiny fraction of what they Submit and Digg, is responsible in part for Digg’s success – however, we will save that argument for later. We first understand the new changes to the Digg algorithm to understand why the concerns are valid. While there is a certain black box aspect to the whole Digg promotional algorithm, Kevin Rose and others have indicated time and...
It Sucks to Have Friends in High Places
Meet Matt Cutts at WebmasterWorld. Draw attention to yourself with Matt Cutts posts. Forget to remove some of your “experiments” and “research” before the ensuing Googler traffic. See your Google traffic tank No tags for this post.
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