In Defense of Paid Links, why Rand is Wrong
Rand Fishkin of SEOMoz fame recently released their corporate position on the issue of paid links. I rarely disagree with Rand on the common practices of search engine optimizers, but I must respectfully disagree with this position because it misrepresents the risk-reward ratio for the overwhelming majority of online business owners. I will try my best to both respond to his points and outline my own position regarding paid links. First, let’s be clear about a few things. Paid Links != Rented Links. There are a wide array of paid linking methods that are not rented, each with its own risk-reward ratio to consider. Cheap, automated paid directory linking may offer very low reward and high risk. Renting links may be somewhere in between. Paid Links != Text...
2009 SEOMoz Search Ranking Factors Guide Released
If you haven’t taken the time to check it out yet, head immediately over to the Search Engine Ranking Factors Guide released by SEOMoz. The Annual survey of top SEO’s across the globe is a quintessential starting point for privatization of SEO tactics. Key Quotes from Yours Truly “If Google only ranked the “tried and trueâ€, their results would be old and outdated. Recency is a valuable asset when links are hard to come by”On Page Non-Keyword Ranking Factors “The Link is King. All Hail the Link”Page Specific Link Popularity Ranking Factors “Any opportunity you have to tell Google explicitly what region for which your site is designed — do it. Make their job as easy as possible.”Geo-targeting Factors “The...
Bad News Gives Good Information
Short Post: This morning I became aware that a friend’s site had been banned by Google this morning. My immediate thought was to see if his site had been banned in the beta sandbox as well. It was. It is interesting to note that the current engine’s and the sandbox’s indexing or, at least, deindexing is closely tied together. No tags for this post.
LinkSleeve Moved to New Server
Excitingly, LinkSleeve, the distributed anti-link-spam service offered for free by Virante, has been moved to a new dedicated server. We have also updated the codebase to use a new database schema that should up response speeds and lower outages. No tags for this post.
Weather Specific Backgrounds on Ubuntu with Apache, PHP, Cron and Weather.com
It has long been a goal of mine to create a system for my laptop which allows my background to mimic the weather where I live (Durham, NC). When it is raining outside, I want a background of rain. When it is sunny, the sun. So, here is a basic step-by-step guide I used to cobble this together. 1. Install Apache on Ubuntu. * JTirrell below makes a good point for those who don’t already need Apache: “Why install apache at all? php5-cli and just run the php file like a script.” Open up a terminal and type in the following, being sure to use your password after entering in the command. Afterwards, you should now be able to open up http://localhost/ in your browser. sudo apt-get install apache2 2. Install PHP Open up a terminal and type in the...
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