Google “Black Owned Business” Attribute in Google

Google recently added a “Black-Owned” business attribute to Google My Business, stirring controversy among some members of the SEO community. I wanted to take the time to be absolutely clear where I fall on the issue. Not many people know this, but my double major in college was Political Science and African American Studies, so this issue is close to my heart. Let’s Start with a Story Imagine inviting some neighbors over to play Monopoly. Three players are white, one is black. This is the 1960’s, so the white players create unfair rules: the black player can only buy property on the first row, gets randomly thrown into jail and collects 1/2 when passing go. We don’t know who would win the game, but we know who would lose: the black...