Relevancy Modified MozRank: A Smarter Metric for Rank Analysis
We have been working for a while now on our own internal correlation study in partnership with Trident Marketing and Fuzzy Logix. In working on this project, time and time again it shocked me how crude our current ranking metrics are. We finally have good raw data from sources like SEOMoz and Majestic SEO but we have only begun to scratch the surface of how Google uses these types of data to organize and create search rankings. In the same way that SEOMoz identified a simple statistical modeling technique known as Latent Dirichlet Allocation as a likely candidate for how Google models topic relevancy, we have been looking for similar statistical techniques that Google is likely to use in turning raw link data into metrics more suitable for ranking pages. The...
Virante is Hiring
We have been hiring for quite a while now, but this position is special to me. We are looking to bring on an SEO second-in-command. If there is one thing Virante prides itself in, it is knowledge. We might not always make the right decision, but we make the best-knowable decision. And that is where our people come in. We are looking for an expert. Experience is a must, knowledge is a must, curiosity is a must, and passion for the craft is a must. We are looking for someone who is a little more focused on the on-site side as opposed to the off-site side (as that is where my strengths lie). If you are interested, please shoot us an email at hiringATvirante.com along with a resume and cover letter. We will be posting this more formally soon, but I wanted those of...
Join Us at the Raleigh SEO Networking Event
Hey folks, we are sponsoring the next upcoming Raleigh SEO event, this Thursday the 21st of July from 6:00PM until late. Free beer and great networking – learn more at RaleighSEO Event: Ding, Ding, Round 2 for Raleigh SEO Date: Thursday 21st July 2011 Time: 6pm until late Location: Isaac Hunter’s Oak City Tavern Sponsor: Virante, Inc No tags for this post.
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