Who’s Afraid of the Big Bad Matt Cutts

I spoke yesterday at the excellent Distilled link building conference in London and will be again in a week. While my session covered a range of white-hat to black-hat techniques in social media link building, it was certainly the darker side of marketing that drew the most attention as the conference it self in general focussed on white hat techniques. At the end of the session, someone joked if I was afraid if Matt Cutts was in the audience, and I brushed it off saying “Im not afraid of Matt Cutts” and I think it came across as a bit braggadocios. The truth is that no one needs to be afraid of Matt Cutts. His goal is not to scare people into using particular tactics – in fact, his primary agenda is to protect the integrity of google search...