Your New Year’s Resolution: Man Up

In my experience, the overwhelming majority of search engine optimization of failures come from the biggest search engine penalty of all: fear. Business owners and webmasters are terrified of losing their existing rankings, petrified in their rankings by the fear of retribution by the great Google. F*** fear. 1. You have no excuse not to buy links. Sorry folks, but unless you actually believe manipulating the search results in your favor is wrong, you should be buying links. You should be buying positive reviews, you should be renting high quality, targeted text links, you should be securing sponsorships, etc. Excuse: buying links cost money Yes, it does. So does every other form of advertising. The difference is, people who are searching for your site and find...