Five Ways to use Google for Franchise Opportunity Research

Many online marketers fail to see how their skill sets can improve the success of entrepreneurs both on-line and off-line. In particular, search engine marketing gives us an ability to peak into the wishes of consumers across the world. Not only does this give us an idea of their online interests, but when considered in tandem with geographical data, it gives us the ability to predict more intelligently where particular businesses may or may not succeed. In this discussion, we are going to look at franchising research: that is, how one can use Google Adwords, Google Analytics and Keyword Discovery to identify the best locations to start a particular business. We will try to give examples from 2 vantage points – the entrepreneur trying to decide which...