Effective Keyword Discovery and Traffic-on-Investment

Keyword Discovery Matters More than Ever As search engines mature, keyword discovery becomes more important. The competition within your industry for commonly known terms will increase and, more importantly, your customers will become more savvy and using search engines in ways that find the correct content. No longer will ranking for the generic term “baseball” work, if you are selling vintage Topps baseball cards. For Search Engine Optimizers, this becomes even more important. Good Keyword Discovery means happier clients – they will receive a far quicker return on their SEO investment, you can manage their expectations by knowing more accurately the number of links required and expense involved, and can accomplish better budgeting overall....