Weekend SEO Tip #1 – High Return on Investment Search Engine Optimization

Simple steps to improve your rankings that you can perform this weekend. Look at your server logs and/or analytics and identify the keywords which brought you traffic this last month. Filter those keywords to find those that brought traffic to internal pages, rather than the homepage. Of those keywords, check Google to find those for which you rank  #11 and #12. On the homepage of your site, add a list of “Popular Tags” links at the bottom of the page that link to the pages that meet the criteria above – be sure to link using the keywords for which these pages rank. Optimize each of these pages for those keywords by adding the keyword to the title, meta-description, alt-tags, etc. and consider expanding the content on each of these pages by an...