Reinclusion Requests: How to perform successful reconsideration requests

You have really done it this time. You always knew your days were numbered, but didn’t realize that number was today. And now, your site has plummeted in the rankings or, worse, disappeared altogether.  It is time to grovel and beg and plead your way back into Google’s good graces. After assisting several clients with successful reconsideration requests over the last 3 months, I thought it might help to list off as much of the groundwork that you and others should perform to make your reconsideration request as successful as possible. You Betta Recognize: Forgive the slang, but you do need to understand the gravity of the situation, and that gravity has nothing to do with your rankings. You are about to ask a Google employee to spend 5 to 10 minutes...