Mixed Messages from Yahoo Search Team

It is always a sad day when a site gets unwarrantingly banned from the index, but it is an understandable outcome of the imperfect algorithms that run search engines.  Ultimately, what search engines companies do have control over is how they handle those handfuls of situations where mistakes occur. It was brought to my attention via a comment made on this blog that a user had seen his site banned by Yahoo a few weeks ago. What interested me was not that it had occurred, nor that his site was completely clean (aside from a few spammy backlinks caused by someone’s content generators), but that he had received two separate responses from Yahoo regarding his reinclusion request. The first response was the automated “Violation of ToS response” you...

In Defense of Hats: White, Gray, Black and Blue

There has been quite a bit of talk lately about the resurgence of gray and black-hat panel discussions at the SMX Advanced conference held recently in Seattle. I posted a lengthy comment at the trail end of Matt Cutts’s post regarding the matter, but I felt that it deserved a little more attention. In short, any advanced SEO conference should not shy away from the full gamut of SEO techniques, regardless of the stigma attached. Black Hat is Beating You: Regardless of your position on the ethics of black hat techniques, it does not change the simple fact that these techniques exist in the wild and they are being employed by your competitors. If the only information you gather from a discussion on these techniques is how to identify and out those activities,...