Google Adds Yet Another Way to AdWords Bowl

Every now and then Google adds new features that, supposedly, help users get a better experience from Google Search. More often than not, this has been a shameless attempt to explain some new hassle webmasters and Adwords advertisers must undergo so that Google can make a few more bucks. The latest in this list is that Google AdWords will soon be rolling out a modification to the Quality Score based upon your landing page load times. This addition, while seemingly innocuous, actually makes it quite easy for a competitor to force your Quality Score lower, thus causing you to pay much more per-click. All a competitor needs to do is send a ton of bogus traffic to your website and, voila, your page load times will increase due to server load and, subsequently,...