Google & Matt Cutts Get it Wrong: First Priority Should Be Webmasters

While Matt Cutts promised us that his recent post would be “boring”, I believe that it actually raised one of the most important questions regarding search ethics: Our highest duty has to be to our users, not to an individual webmaster.Matt Cutts Unfortunately, Matt and the Googlers get this one very wrong. All relationships require some form of give and take. For a relationship to be properly functioning, it requires that consent be a prerequisite in that give and take. The balance of give-and-take between users and Google is heavily tilted towards the user. In exchange for the possibility of me clicking on an advertisement at some point, with no promises, I can use Google’s search. The goods being exchanged here are search results and...