Click Fraud Assistance – Yahoo Dupes Google

Looks like Yahoo! one upped Google once again in launching their Traffic Quality Center several days (8 to be exact) before a weak attempted launch by Google at the same thing. To Yahoos merit they have created a web site with more “bling” which explains what efforts they are taking to battle the prevalent click fraud issue surrounding cost-per-click programs and more importantly what you can do to prevent it as well. To put it bluntly; Google’s Ad Quality Resource Center is fairly lame. Aside from being a usability experts wet dream, Google’s center consists of a couple sheets put up by someone who probably got called into the manager’s office for a good talking to. While this project may be expanded upon, there is obviously a...