The Great Search Engine Hypocrisy

The clearest, most consistent opinion voiced by the major search engines to webmasters is this… Show the bots what you show your users. It is a fairly simple proposition that has been applied to the vast majority of grey and black hat search technologies: cloaking, ip-delivery, doorway pages, and keyword stuffing. Essentially every type of search spam, even link spam tangentially, relates to this premise. So let’s look at the latest incarnations of search engine hypocrisy waged by both Google and Yahoo. 1. The NoFollow Tag. Originally, webmasters were held accountable for each and every outbound link. The industry even developed a name for the unfavorable sites which webmasters should avoid linking: “bad neighborhoods”. While websites were...