Viral Marketing Ethics

In such a nascent industry as online viral marketing, or more specifically, social media marketing, it is important to take a step back and attempt to discern a framework of ethics that will guide the industry. As is the case in almost all new marketing frontiers, a handful of groups have already begun working on exploitative methods that will… Largely be countered soon Smear more legitimate tactics However, hardly impact their effectiveness As predictive (like an SNL skit) a scenario this will be, it is still a valuable exercise to go ahead and outline a few ethical guidelines, ones that Virante already institutes when approaching social media marketing. Participate: Almost all major social marketing sites have or will soon incorporate reputation-based...