Quality Update Live at AdWords

The new quality score column over at AdWords will now begin factoring into minimum bid rate calculations. After last weeks’ debacle which sent our team and many other advertisers clamoring for the phones Friday morning and AdWords subsequent adamant denial that it was related to the new algorithm, Google will be instituting an attempt to increase ad relevance and quality to searchers over the next 3-4 days. (Yet another working week-end…) If you have delayed optimizing your account to this point now is the time to hop-to-it and get those ad groups themed out. If you are like some of the clients we take on who have previously structured their accounts based on search behavior, it’s time to shift to a keyword based structure. I see this whole...