Hosting Tips for SEO
Probably 40% of the clients we see require a change of hosting company (or hosting plan). Search engine optimization is not about title tags and keyword frequency anymore. In fact, those 2 mean less than ever in a successful SEO campaign. So what are the requirements of good SEO Hosting? Here are a handful of features we look for in recommending a host to our clients… 1. USE Linux Apache MySQL PHP For a large number of reasons (availability of free software, usage of htaccess and mod-rewrite, ease of community support, etc), don’t get Windows hosting. You can argue about this with me later, but you will be wrong. And people will laugh at you. 2. GET Unique IP(s) While there is limited evidence regarding the matter, it is generally a good idea to go...
Quality Update Live at AdWords
The new quality score column over at AdWords will now begin factoring into minimum bid rate calculations. After last weeks’ debacle which sent our team and many other advertisers clamoring for the phones Friday morning and AdWords subsequent adamant denial that it was related to the new algorithm, Google will be instituting an attempt to increase ad relevance and quality to searchers over the next 3-4 days. (Yet another working week-end…) If you have delayed optimizing your account to this point now is the time to hop-to-it and get those ad groups themed out. If you are like some of the clients we take on who have previously structured their accounts based on search behavior, it’s time to shift to a keyword based structure. I see this whole...
Digg: 9 New Stories, 8 Duplicates.
The success of an online community is, in many ways, based on the willingness of its members to abide by some level of accepted rules. In the world of social media, this normally means no duplicate submissions. This, apparently, is not happening over at Digg. Just a recent snapshot of the top 9 stories in the Political News section, 8 of which are story duplicates. The highlighting points out which of the stories are duplicates and to what extent. (Lighter = less duplicate, darker = more duplicate). To be more precise… 8 of 9 are about the same story. 6 of 9 say the same thing about that story. 3 of 9 are identical to at least 1 of the other stories. This is definitely improvable: Solving the Duplicate Submission Problem No tags for this...
Rails Programmer Throws Down the Gauntlet: PWND by PHP!
If you did not know already, I have a particular distaste for Ruby on Rails. Honestly, I really just have a distaste for the grotesque amount of buzz it has received relative to its ability to impact the web. Nevertheless, I did find a recent exchange on the web 2.0 site Dzone very humorous. An Rails nut writes Here’s something that really shows how Rails can shine. Don’t want to start a war, but show me that in Java or PHP! about a 1-line world time server clock using Ruby on Rails. He fails to mention that… It really takes 3 lines It requires installing an additional library In beautiful irony, another user posts this response. The same thing, in PHP, that really only takes 1 line of code, and requires no additional libraries. Sweet Sweet PHP...
Google’s “New” AdWords Algorithm
*** Updated*** Here is a look at the Quality Score indicators now showing in the AdWords panel. Looks like a “Poor” Quality Score can really put a hurting to you. Honestly I am not too sure how helpful these are going to be in the big picture but it is interesting to see how Google feels about your ads. Some testing is in order… Oh yea, and you can now pause keywords, sites, and ad creatives! This I like! **End Updated** Well it looks like Google is taking a cue from Yahoo! for once – or should I say once again. Google AdWords will be shortly releasing some more features for advertisers using their product, a column for “ad quality” determination. In an effort to create transparency there will be a new Quality Score column...
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