Yahoo! Sponsored: Relevancy Smack-down

The time of coasting thru Yahoo! Sponsored is over. Dealing the one-two punch to the Overture schematic they have announced a date for the implementation of their new quality algorithm we all knew was coming, February 5th, 2007. Yahoo! Sponsored is adopting a similar strategy as Google AdWords and will start using the quality and relevancy of the ad’s to determine ad position and therefore bid price. Here is an excerpt from the announcement: Both bid amount and ad quality will determine an ad’s rank in search results beginning February 5, 2007. This will replace the current method, in which ads are ranked by bid amount only (bid-to-position). This is designed to allow you to focus less on competitive bidding practices and more on the...