Building Your Site for Users is Not Enough.
I am not going to make many friends with this post, but I think it is about time someone said it. If your SEO firm (search engine optimization firm) is telling you to build websites “for the user” and not “for the bots”, fire them. Yes, that’s right. Politely tell them to stuff it, and move along to better things. There is nothing wrong with building websites for the user, but there is something wrong with doing it in lew of building websites for the bots – especially when the two are in no way mutually exclusive. Let’s take a look at a real world example of how a website “built for the user” fails because it wasn’t also “built for the bots”. We will look at OpenOffice.org, the popular...
EBay Keyword Stuffing
What would you do with a PR9? Keyword stuffing of course! The venerable auction super-power EBay has put it’s massive product data to great use, by throwing it all together into the worlds longest sentence.ÂÂ OfÂÂ course,ÂÂ withÂÂ aÂÂ simpleÂÂ mod-rewrite,ÂÂ feedÂÂ pulling,ÂÂ andÂÂ maybeÂÂ someÂÂ additionalÂÂ hand-editedÂÂ content,ÂÂ theyÂÂ couldÂÂ reallyÂÂ rankÂÂ forÂÂ allÂÂ theÂÂ keywordsÂÂ theyÂÂ stuffÂÂ atÂÂ theÂÂ bottomÂÂ ofÂÂ theÂÂ page. Reads: “Looking for the all time top selling albums? eBay has them new and used at the great prices: The Eagles Greatest Hits 1971-1975 (The Eagles), Thriller...
BlinkBits Hacked! 981,213 at risk.
The popular BlinkBits Website has been hacked. The exploit can be viewed after registering for the site, at which time you receive aÂÂ confirmation email with the following title: “Welcome to HACKED BY TURK-SOPHİA”.ÂÂ ThisÂÂ seemsÂÂ toÂÂ beÂÂ partÂÂ ofÂÂ aÂÂ prolificÂÂ hackingÂÂ individual/organization: http://www.google.com/search?q=HACKED+BY+TURK Although I do not know the extent of the intrusion, the site claims to have nearly 1 Million “blinkers” in the online community. I have attached the raw headers from the confirmation email. ============== X-Gmail-Received: 906e9a20328403b80ee787f6dff6d3673de6ef27 Delivered-To: [email protected] Received: by 10.48.221.16 with SMTP id...
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