Improvements to Google Adsense

(1) Security and Privacy Google Adsense Bowling is growing in notoriety primarily because it is so simple. There are two ways to accomplish this: implicate the Adsense publisher in click-fraud by generating false clicks for that publisher, or grotesquely violate the TOS by posting Adsense code in places it shouldn’t be (to vulnerable guestbooks, forums, in spam emails, etc). Google could increase the security and privacy of publishers by implementing the following. a. Site Tokens Instead of using a publisher ID, Adsense publishers could generate site-tokens that would allow the AdSense code to only work on that particular domain. This way, malicious users could not use the second method mentioned above by posting AdSense to alternate sites in manners that...