Linkbait and Switch

Linkbait: Content developed for the purpose of attracting a large number of inbound links for SEO purposes. Bait & Switch: (from wikipedia) a form of fraud in which the fraudster lures in customers by advertising a good at an unprofitably low price, then reveals to potential customers that the advertised good is not available but that a substitute good is. One of the most common questions asked of SEO’s is how to get lots of high quality, 1-way inbound links without paying for them. This used to be a nightmare for search engine optimizers, as it ruled out probably the vast majority of link-acquiring methods (reciprocals, 3-ways, directories, text link advertisements, etc.) There is, however, a very effective method which is employed quite frequently to...